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Exact-match: That’s the anchor text exactly matching your target keyword. Example: YouTube SEO is needed to get your video to the top

Crear una estrategia de backlinks efectiva es fundamental para aumentar la autoridad y visibilidad de tu sitio en los motores de búsqueda. 

For example, if the keyword were “SEO tool” then “best tool for SEO” or “my favorite SEO trick is to use this tool by Ahrefs” would both be phrase-match anchors.

For example, if our keyword were “SEO tool,” then all of these links would fall into this bucket:

After years of my own trial and error based on those two experts’ advice, I’ve developed an effective—

Backlinks are one of the most important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it.

Anchor text is a complex topic. Many people in the industry continue to swear by higher-than-average exact-match anchors, whereas others—like myself—tend to think these things are better kept on the safe side.

Un enlace de un sitio o página relacionada con tu sector o tema de contenido tiene más peso que individuo de un sitio sin relación. 

But why is this the case anyway? Why don’t our pages—and others’ pages—see a higher percentage of total traffic coming from the primary target keyword?

Using natural anchor text is crucial to avoid overoptimization and enhance user experience. This approach creates a balanced and user-friendly website that is less likely to be penalized by search engines.

En caso de que trabajes el contenido de una web, directamente en el código fuente, puedes usar etiquetas para anclar determinada frase o palabra a una nueva dirección web.

Partial-match or phrase-match: That’s the anchor text that includes other words besides a keyword. Example: SEO for such a search engine hidromorfona precio Triunfador Bing is a bit different than for Google

If you've already started investing time and money into SEO, you know there are two important types of links: backlinks and internal links.

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